• Nature

    We have a deep love for nature and would like to offer future generations a better world than the one we are living in. This leads us to carefully select companies that favor natural materials with low environmental impact.

  • Sustainability

    We dream of a completely green and sustainable world. In our small way, we carefully select the companies we collaborate with, ensuring that they respect our principles. We have also started an upcycling project to give new life to your clothes and promote the circular economy.

  • Well being

    By Fair Means is an online shop of yoga clothing and accessories but also a physical store in the heart of Finalborgo, an extremely characteristic village in the heart of Liguria. A real hub dedicated to well-being, physical activity and nature excursions.

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Do you practice Yoga?

Our collection of yoga and pilates clothing has been carefully selected to offer you comfort and style. Each piece is carefully chosen to ensure freedom of movement and well-being during practice but also for your daily activities.

Discover the pleasure of wearing clothes that reflect the harmony of body and mind.

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BY FAIR MEANS SHOP

We are a yoga and outdoor clothing store that cares about the well-being of the planet and people. Here you will find a selection of environmentally friendly brands that operate in the sector while limiting their impact as much as possible.

Our corporate mindset embraces a sustainable and inclusive approach in an authentic sense.

BFM's adventure began as a small shop in the heart of Liguria, in Finalborgo, the outdoor capital of the world! In a short time we have become a point of reference for lovers of yoga and outdoor activities.

Continue reading our story...

Outdoor clothing

The passion for outdoor activities pushes us to find solutions to limit the impact we have on the environment that surrounds us and that we love to frequent even through what we wear, without giving up technical and resistant fabrics.

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