Today we present FLARE, our artisan brand of yoga accessories made in Finale Ligure!

FLARE was born from the creativity and experience of Flo, who spent years as a leather goods seamstress for important high fashion brands. Our brand stands out for the use of natural materials and manufacturing waste, adopting the upcycling technique to create sustainable and unique products.

Since 2015, Flo has started a parallel experience in Milan, producing bags in raw materials, such as jute, participating in important artisan markets in Northern Italy. Here she has received recognition for the originality and innovation in the use of raw materials, consolidating her reputation in the world of craftsmanship.

After a break to pursue other goals, in 2023, with the opening of By Fair Means - Yoga & Outdoor Shop in Finale Ligure, Flo decided to bring FLARE back on stage, dedicating it to the world of Yoga and Outdoor.

The new line of yoga accessories is completely natural, handcrafted and includes unique pieces, available only by pre-order. FLARE offers yogis, climbers and nature lovers an authentic product, which stands out both in the gym and under the cliffs or on the beaches of the world.

Find out now how to pre-order your personalized yoga mat holder on our website: Customizable Yoga Mat Holder . Support local craftsmanship and contribute to sustainable fashion with FLARE!