Welcome to our Blog "Only By Fair Means"

Welcome to Our Virtual Store: Your Destination for Sustainable Yoga and Outdoor Clothing

We are thrilled to welcome you to our virtual store, which is much more than just an e-commerce! Yes, because in addition to our online platform, we are also a physical store located in a charming medieval village in Liguria. This means that everything you find in our shop has been carefully selected, touched and personally tested. This experience allows us to offer you expert advice on the best garments for your outdoor activities and yoga practices, and to suggest tailor-made outfits. And if you find yourself on holiday in our beautiful region, do not hesitate to come and visit us in person!

Our Brand Selection: Sustainability, Quality and Style

We work with brands that meet strict requirements:

• Sustainability : We only select brands that are dedicated to researching eco-friendly materials, avoiding overproduction and adopting ethical practices.
• Quality : We offer durable garments, designed to facilitate your outdoor activities and yoga practices, made with breathable and non-toxic materials.
• Style : We curate each collection and piece to ensure it reflects our, and hopefully your, sense of taste. We want to offer you an explosive mix of fashion and function.

Why Choose Us?

In a sea of ​​online products we make it easier and help you in your choices:

• Personalized Recommendations : We provide tailored recommendations for your outdoor and yoga needs.
• We Test Products : Every item has been carefully tested and approved.
• We Support Sustainable Brands : We partner with small and medium-sized brands that avoid overproduction, focusing on companies that share our commitment to sustainability.
• We offer: new Yoga accessories Made in Finale Ligure directly from the recovery of old technical mountain clothing through the Up-cycling technique.

This is just the beginning. On our blog, we will be covering technical clothing, yoga, and mountain sports, while also exploring topics such as upcycling and the second-hand clothing market.

Enter our world where sustainability meets style: discover a new way to experience your favorite sport!